The rich potential of the regenerative approach
At the heart of the regenerative approach lies the essence of collaboration—spanning sectors and value chains—to forge a sustainable future. This session explores the rich potential of regenerative farming for creating new business models, expanding income options, and reducing farmers’ risks by smartly matching supply with demand.
With the current momentum seeing both titans and emerging players in the agricultural sphere converging in EU-level initiatives, this session delves into the ‘who,’ ‘why,’ and ‘how’ of this united front. Offering perspectives from across the value chain, including pivotal stakeholders such as financial institutions, insurers, investors, and governmental bodies, we unravel the synergistic potential that regenerative agriculture holds for a resilient and thriving ecosystem.
13:45 – 14:10
Presentation
Richard Zaltzman, CEO at EIT Food, will talk about the Regenerative Innovation Portfolio. He will address the cross-sectoral collaboration from farm to fork to scale regenerative agriculture in Europe.
14:12 – 15:00
Panel discussion
John Cherry, farmer at Groundswell; Philippe Birker, co founder at Climate Farmers; Andy Cato, co-founder of Wildfarmed and Vanessa Maire, Global Head of Regenerative Agriculture at Diageo will join Richard in a riveting panel discussion about their journeys with regenerative agriculture and how to build investor confidence.
This session is moderated by Charlotte Weston.
Stage 1 Podium
Andy Cato | Wildfarmed, Charlotte Weston | EY, John Cherry | Groundswell host farm, Philippe Birker | Climate Farmers, Richard Zaltzman | EIT Food, Vanessa Maire | Diageo
