From Idea to Impact: Nurturing Innovations
Technological innovations and investor money alone are not enough to foster meaningful change. From investment in cutting-edge technologies to their adoption by society, the journey of innovation is a winding and multifaceted road.
In this session, we will delve into the value ecosystem of innovation and explore the profound influence of the food environment. We will emphasize the importance of understanding and appreciating the diverse perspectives of stakeholders across the ecosystem to arrive at robust and sustainable solutions.
It is about identifying the right levers to pull, discerning what works, and understanding why some approaches falter. Our discussion will encompass various perspectives, including consumer behavior, corporate social responsibility and development (CSRD) policy, and the role of artificial intelligence (AI). By examining these aspects, we aim to illuminate the interconnectedness of societal needs, technological advancements, and the dynamics of human behavior.
10.45 – 11.20
Presentation and Q&A
Judith van der Horst, Lead Food & Health at Foodvalley NL, will delve into the main roadblocks that stand in the way of having healthier food and drink products in stores, cafeterias and other points of sale. Marianne de Schutter, Manager Corporate Social Responsibility at Jumbo, will discuss Jumbo’s efforts and strategy on having sustainable products on the shelves that are good for nature and consumers. Marianne and Judith will finish with a Q&A.
11:22 – 11:45
Presentation
Jesus Hijas, Founder at Authoritas and Movimiento Actitud Emprendedora, will discuss the impact of Artificial Intelligence on society and strategies/best practices of the adoptation of AI by society.
11:47 – 12:00
Q&A
Jesus Hijas will share his thoughts in a Q&A session.
The session is moderated by Lotte Sluiter.
Stage 2 Auditorium
Jesus Hijas | Authoritas and Movimiento Actitud Emprendedora, Judith van der Horst | Foodvalley NL, Lotte Sluiter | Plant FWD, Marianne de Schutter | Jumbo
