Thomas Verswyver is the Business Unit Director for Alternative Proteins, Convenience Meals & Components at Plukon Food Group. With a background in sales and marketing at FMCG leaders like Procter & Gamble and Reckitt Benckiser, he brings extensive experience in brand strategy, storytelling, and commercial leadership. Thomas is also the founder of Swayver, a consultancy focused on helping companies craft authentic narratives and connect with their ideal audiences. He is passionate about innovation in food systems and frequently shares insights on sales, storytelling, and purpose-driven business.