Marc Coloma is food activist and CEO at Heura. Born in Barcelona in 1991, Marc has been involved in social activism since he was just 16 years old. In 2015 he decided to take part in an entrepreneurship program to create solutions to the problems in the current food system. His aim was, and is still to bring attractive solutions, and thus make livestock obsolete. In 2017, after extensive research, Heura was created and launched into the Spanish Market, with the mission to contribute to the construction of a net positive and healthier food system.
To date, Heura has positioned itself as the fastest growing plant-based meat company in Europe (in key markets such as the United Kingdom, France and Italy) and the market leader in Spain with a 26% market share. Heura also leads in consumer acquisition, not only being the brand with the highest penetration but also with the highest repeat rate (50%).
Marc Coloma’s contribution to the transformation of the food model has been recognized by several organizations, receiving in 2018 the CVC Young Innovator Award, 2019 he was recognised by Forbes as the best entrepreneur of the year by the magazine Emprendedores and AIJEC. In 2021 Marc and Bernat were on the “100 other fortunes” of Forbes for their positive impact on the world.
