Drs Jolijn Zwart-van Kessel is committed to advancing the circular agrifood economy by fostering alignment on shared objectives and overcoming perceived conflicts between stakeholders, ambitions, interests, and innovations within the circular domain. Jolijn has a diverse background encompassing managerial and directorial positions in various sectors including business, government, local politics, farming, industry representation, and academia,
Jolijn is recognized as a passionate innovator who translates vision into tangible results and fosters collaboration in the circular agrifood economy. For nearly three years, she has spearheaded the Circular Agrifood innovation field at Foodvalley, serving as an independent leader who mobilizes collective action on regenerative agriculture, upcycling of sidestreams and insects as upcyclers and short value chains among frontrunners across different sectors locally and internationally. The outcome of her efforts is aimed at the establishment of new ecological and economically viable circular solutions for now and the future.